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Thread: Leica buys Sinar

  1. #1
    ScottPhotoCo's Avatar
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    Leica buys Sinar

    This could be significant for you Sinar users out there.

    http://www.bjp-online.com/british-jo...ra-maker-sinar

    Will be interesting to see where this leads.


    Tim
    www.ScottPhoto.co

  2. #2

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    Leica takes over Sinar

    Press Release:

    Leica Camera AG Takes Over Sinar Photography AG
    November 26, 2013 at 9:20am
    Leica Camera AG takes over Sinar Photography AG, the Swiss manufacturer of view cameras

    On Monday, Leica Camera AG, Solms, finalised the takeover of Sinar Photography AG, Zurich, the Swiss manufacturer of view cameras. Both companies have agreed that the details of the transaction will not be disclosed. Sinar Photography AG is the leading manufacturer of equipment for professional view camera photography and the only provider in this segment to offer complete digital solutions for view camera photographers. The Sinar product portfolio offers everything from cameras and lenses to digital backs, shutter systems and workflow software. Marketing, product management, support, development and production will remain in the hands of Sinar in Switzerland. Sales and distribution of the product portfolio will be handled by Leica Camera AG and the worldwide dealer network of Sinar Photography AG.

    With this takeover, Leica Camera AG completes the company’s portfolio in the high-end digital camera segment and further expands its position in the market for professional photographic equipment. With the Leica S-System, Leica offers a high-mobility, integrated, medium-format digital camera system that is completely in line with the company’s long-standing brand philosophy. This system is now ideally complemented by the modular Sinar system and its particular suitability for studio, industrial and architectural photography. Synergies will also develop in the fields of digital technology, sales and distribution and in customer care.

    Leica now possesses a complete product portfolio from a medium format digital camera system to digital view cameras and, as a result of the takeover, is now the only full range provider of digital camera systems in formats larger than the 35 mm Leica full-frame format. Both brands are renowned for their highest quality standards and decades of commitment to the needs of professional photographers and the creation of the best possible images.

    - Leica Internet Team
    Cheers!

  3. #3

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    Re: Leica buys Sinar

    oh no! put a Leica badge on a Sinar and they'll have to triple the prices

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    Re: Leica buys Sinar

    Thread "Leica buys Sinar" merged into this already existing thread.

  5. #5
    Drew Wiley
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    Re: Leica buys Sinar

    I think you've got it backwards, Vinny.

  6. #6
    Cogito, ergo sum
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    Re: Leica buys Sinar

    Well, some 8x10 transparencies taken with a Summicron ?
    Life = Love + Passion + Responsibility

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    Re: Leica buys Sinar

    Leinar? Sinca? well, someone had to say it.

  8. #8

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    Re: Leica buys Sinar

    I don't suppose they will bring back a nice, solid, relatively light and intuitive camera akin to the Norma?

  9. #9
    Drew Wiley
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    Re: Leica buys Sinar

    If you want a Norma just buy one. Some pretty clean ones have come up for sale in the last few years (I certainly snagged one). If they ever made them again, they'd cost ten times as much as what they go for lately.

  10. #10
    loujon
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    Re: Leica buys Sinar

    Quote Originally Posted by Plungefrog View Post
    I don't suppose they will bring back a nice, solid, relatively light and intuitive camera akin to the Norma?
    If your a analog guy then I wouldn't get to excited as it sure sounds like what we will get is a bunch of high tech wiz bang medium format digiview cameras and all the trinkets that go along with them, like electronic contact linked bellows, backs and digi lenses. I don't see Leica/Sinar tooling up again to manufacture a 40 year old design in which the machined parts alone would cost thousands of (pick your currency) and maybe ten folks will buy a new Norma so I doubt you'll ever see a New Norma again.
    Plus like mentioned there are lots of very nice Normas and some with lots of extras on the markets for under a grand.

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