Guess What Fuji-Santa's Bringing!

One word: WooHoooooooooooo! Or is that two words?

FUJIFILM INTRODUCES TWO NEW QUICKLOAD FILMS: FUJICOLOR NPS 160 AND FUJICOLOR NPL 160 PROFESSIONAL PHOTOPLUS EXPO EAST 2000, NEW YORK, NY, November 2, 2000 -- Fuji Photo Film U.S. A., Inc. is pleased to announce that its highly-acclaimed Fujicolor NPS 160 Prof essional and Fujicolor NPL 160 Professional color negative films are now availab le in Fujifilm?s popular and convenient 4? x 5? QuickLoad format. Sized for use with Fujifilm?s QuickLoad, Polaroid? Model 545 or similar film holders, each Qui ckLoad sheet of NPS 160 or NPL 160 Professional is safety-sealed in a light-proo f envelope, eliminating the need to load or unload film in the dark and providin g photographers with new levels of ease and convenience.

Originally designed to protect the Fujichrome line of professional 4? x 5? color reversal films from damage due to light, moisture or handling, the QuickLoad fo rmat is the ideal solution for 4? x 5? NPS and NPL 160 users whose assignments a lso call for the quick, easy and safe loading and unloading of film in daylight conditions. And, because exposed QuickLoad film can be delivered in its sealed e nvelope directly to the lab for processing, NPS and NPL 160 photographers will e njoy the added security of protecting their color negatives from damage in trans it.

?Our Fujicolor line of Professional ISO 160 color negative films in the 4? x 5? format have long been the films of choice for everything from wedding and portra it to architectural and commercial photography,? said Steve Herstatt, Director o f Marketing, Professional Products, Commercial Imaging Division, Fuji Photo Film U.S.A., Inc. ?Now, with the availability of these popular films in the QuickLoa d format that eliminates the need to load and unload film in the dark, Fujifilm is providing a valuable new tool for NPS and NPL 160 Professional shooters who n eed to capture images quickly and easily and at the same time, protect their fil m ? both unexposed and exposed -- from damage from light, handling or transport. ?

Fujicolor NPS 160 Professional Offering enhanced contrast, gradation and exposure latitude, Fujicolor NPS 160 P rofessional is a daylight-type color negative film that performs extremely well under a variety of lighting conditions including daylight, electronic flash and mixed lighting, making it the ideal choice for everything from wedding and portr ait work to industrial and architectural photography. Widely recognized for its fine grain, NPS 160 incorporates Fujifilm?s innovative emulsion technology to no t only reproduce colors that are extremely accurate and true-to-life, but also s kin tones that are richly detailed and at the same time, incredibly smooth and n atural-looking.

Fujicolor NPL 160 Professional A tungsten-type film particularly suited for interior architectural or copy work under tungsten lighting, Fujicolor NPL 160 Professional is ideal for a variety of industrial and commercial assignments. Incorporating Fujifilm?s exclusive Fou rth Color Layer Technology, NPL 160 reproduces colors the way they are seen by t he human eye, an important attribute for photographers needing to produce extrem ely crisp, clear, color-accurate images. And, because Fujicolor NPL 160 incorpor ates Fujifilm?s N Fine-Grain Technology that produces grains one-third smaller t han those normally found in tungsten-type, ISO 160 color negative films, images are extremely smooth and fine-textured.

(EDITORS NOTE: FOR MORE INFORMATION ON THESE PRODUCTS, READERS CAN CALL CONSUMER INFORMATION SERVICES AT 800/800-FUJI.)

Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo, a leading manufacturer of imaging and information products.

Polaroid? is the registered trademark of Polaroid Corporation.

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Great! Now, what is the appropriate waiting time until we can begin to gripe about NPC not being available in Quickload?

NPC - I wasn't aware of it being available in 4x5 yet, let alone in Quickload format.

Larry: I don't think NPC is available in sheets, yet... I was only semi-serious.

>>Great! Now, what is the appropriate waiting time until we can begin to gripe about NPC not being available in Quickload?<<

Portra 160VC ;)

Looks like Fuji and Kodak have bumbled their way into a situation where photographers will be forced to buy from both! Truth is, I wanted Portra 160NC in the new Readyloads and NPC in Quickloads. I find NPS just a tad flat for my tastes and 160VC a touch too hard. Now, like Goldilocks, I'll be tasting the Yellow and Green porridge.

Ahh, who am I kidding? I'd like all major emulsions available in packets, starting with HP5 Plus! Still, it can't be bad to finally have color negative choices in the new packaging. And Glenn, you've got to admit, the Portra and Reala- based emulsions share a "look-and-feel" in many respects.

Marshall

Great news, but does anyone know whether it will be available in the U.K.?