What attracts you to B&W?

A good friend with his three young daughters came to my nieghborhood 4th of July parade. Being a single father, photos of him with his fast growing daughters are a bit scarce so Suzelle and I made it a point to take a few snapshots--- her with her canon digital elph and I with the family olympus stylus loaded with tmax 100. A few days later I surprised him with the snapshots. The digis were very good and certainly colorful, but the B&W brought a tear to his eyes. THATS why I like B&W!