One factor that nobody has mentioned is timing.
When a customer goes to a retail/online store to purchase something, it's at a time of his choosing.
When you try to sell a one-off, you're setting the timing, which dramatically reduces your customer pool.
Neither ebay prices nor retail prices constitute valid price points if you're trying to sell something NOW.
Ebay prices are only a valid indicator for common items, not for unusual, scarce, or unique items.
A couple of years ago I saw a $100 radio sell on ebay for over $4,000 due to a bidding war between two idiots.
- Leigh


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. There's also the psychological factor that if it's been for sale forever, it must not be any good or worth what's being asked (or someone else would have already bought it). I try to use BIN rather than auction style listings as the fees are a LOT lower, and I pretty much always know the value of what I'm selling. Ebay tries to get people to use auction listings (with free insertion) because they get a lot more from final value fees. If it's something odd/unusual, I just make up a price I'd be happy to live with. A lot of the stuff I get comes from estates it seems like. A lot of it looks like it sat out in the garage for 20 years, and needs repair (or is just really filthy and needs cleaning), which I do myself. I have a pretty decent tool kit at this point, and it's something I enjoy doing. And if I mess something up, oh well--at least it wasn't someone elses gear LOL. The value I give to my buyers is they know exactly what they're getting, have really good pictures of the stuff, and I do a professional job packing and shipping. I take the risk of buying the stuff in unknown condition, and sometimes I have to eat it--but because I take that risk away from my customers I'm able to get upper end of the market when I sell it. KEH has a similar value to a customer, only more so--they're a big outfit that's been around forever, and they have a guarantee. I've only sold a couple of things to them (Olympus OM-2s), but I was happy with what I got. I did the math, and factoring in my time, the fees that ebay and paypal take (about 10% for a BIN auction), I did pretty good. That won't always be the case of course (as the OP found), and that's why I still sell on ebay. As an interesting side note, more than half my customers end up being overseas--a LOT of stuff goes to Indonesia, Thailand, Hong Kong and that area of the world. Last year it seemed like more went to Europe. Global economics or something.

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