Quote Originally Posted by Mark Barendt View Post
No confusion for me.

I truly believe that emotion drives the buying decisions of anything that must be sold. It's all about whom we trust first and then what we know.

Take margarine/Oleo for example. There was a point in my life where I believed fully it was better for me than butter.

There were a few other people that believed that too, we were afraid of butter. Uncle Sam and a few others sold us on that fear.

Turns out we were wrong. Eggs, same basic thing.
Ok, Mark -- you win.