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Thread: 8x10 instant film is coming back via Impossible.

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  1. #25

    Join Date
    Jun 2010
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    32

    Re: 8x10 instant film is coming back via Impossible.

    Traditional LF photographers are not the largest or the target customer for either New55 or TIP. Both seem directed toward those with an appetite for discovery and experimentation, and collaboration.

    It is unfair to say that TIP's films don't work. They do, and very well in certain instances, but not like the original. I have personally visited the factory and have seen the small, dedicated group of people who intend to make incremental progress, just as Polaroid and many others had to go through in the earliest days. If you scan through the recent Flickr 'roid week photos you will see some astonishingly good ones from TIP and a couple from us in there too.

    Many photographers criticized Polaroid in the beginning, and later too. Film is no good in general, to many. I'm on vacation and failed to bring more than my digi for that reason.

    New55 would not be like the original. That is clearly not feasible. It would not, if commercialized, be solely directed toward the "existing" market, since that is small and diminishing - about a third or less of our market research.

    Our company has produced many products that are considered the finest of their type, but even then we no longer depend on established customer bases to sell them, since times have changed. Our "target market" is students and artists who are just discovering any of the million Speed Graphics that are still in perfect operating condition. Their expectations are as unlimited as their imagination.

    If you have the inclination to try to drive these new three-wheeled not quite perfect films, and produce some good results, please do show your success to others, and especially to younger people, and that way things will improve.

    http://new55project.blogspot.com/p/f...ream-page.html
    Last edited by BobCrowley; 3-Sep-2011 at 06:36. Reason: added url

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