I have always been puzzled about advertising. Why isn't there any advertising done to extol the virtues of using film?? If you want to move a product, it has to be advertised. However, film companies have been letting this concept sit on the floor. How can you have a Kodak moment without Kodak film? Why doesn't Ilford play up its history starting with the Autochrome? What would our history have been like without film? Sure, a painting of the Hindenburg crashing would be dramatic, but would it be as dramatic as the actual photographs?
The "but they don't care" argument doesn't work with me. We use information to prick someone's conscience.
Milton Rogovin used portraits to provoke social change. W. Eugene Smith took a physical beating for photographing industrial waste in Japan. So why don't the film companies go and prick the consumer's conscience? It's like they've lain down and died.
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