I believe that Mamiya is imported into the UK by Johnsons's Photopia, but your point is well taken that most of products (but not all) sold by RW are imported by other companies. So I stand corrected on that point. However, I don't know why you think I would be shocked about that. I never suggested that RW was forgoing a healthy profit. If you can find statements from me that suggest otherwise, please point them out.
I have clearly stated, and previously given many examples, of the high cost structure of Mamiya America Corporation and HP Marketing, which are partly due to a very high level of service they provide (which not everyone wants to pay for) and the basic inefficiencies of their distribution model. The extensive amount of marketing they do in the USA also may account for additional costs. Finally, there is the question of greed by the USA distributors, but since they are mostly privately held companies, their financial statements are not publicly available.
For USA customers buying from RW there is an immediate 17.5% benefit of not paying the VAT. Some of the equivalent taxes (but not all) in the USA are built into our corporate income tax structure (federal and state) and cannot be avoided. I also suspect that the UK distributors do less marketing and have a more efficient distribution model. I am not shocked about any of this.
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