I built my first website using a template based packaged product - Net Objects Fusion. Not too difficult but the real question to consider is ease of maintenance and ease of image management. NOF got too clumsy and I didn't get into it enough - perhaps that was my problem. But the time came a year ago to start afresh. I reviewed a few products and services and plumped for Photium. It took me a few hours to play (free tryout) to see how it worked and select a look and feel that I liked. Then after the annual payment - reasonable in my eyes - it took me a day to build the whole site, upload the images, etc. It's a doddle to maintain. So, I suggest you at least take a look at Photium. They are very responsive to questions and receptive to suggestions. It's linked at the bottom of my home page.
[FYI - I'm not in their pay though they do feature my website as an example.]