"Who wants to duplicate reality?" from Mr. Chinn

Who is? The "color" of modern photography is no more based in reality than black and white is. If true colors that my eyes are seeing in the real world were the middle of the road, then black and white wouldn't be any farther into unreality on the left than what we call color photography would be on the right.

Nothing new. That's why we loved Kodachrome 25, and then got a divorce and re-married Velvia, and ultimately woke up in Photo Shop at the "hue-saturation" slider!

It is a powerful tool, and so is black and white, but for the sake of discussion, lets start at the middle of that road.

"That being the case, why not everyone shoot colour just as we see things in colour?" If we shot stuff the way our eyes see them it would be boring. The "hue-saturation" slider revv's color up to cause interest, and so does "black and white"