A television studio would like to license one of my photos for use in a pilot and I'm trying to get an idea of what to charge for usage rights. For a small indie production, I'd just give them limited usage rights, but this is a big production from a major studio and the contract/release does specify "good and valuable consideration" in exchange for the rights. The photo will be used as a significant prop. Maybe not as significant as the falcon in The Maltese Falcon, but prominent in at least one scene. The usage rights would also cover multiple future uses, although I have no idea whether it would be used beyond the pilot.
Any ideas here on a reasonable and customary usage fee? Thanks!
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