It goes to show you the power of monetary inflation. With the government printing out loads of money, even though we're in a depression, and people don't have as much disposable money to spend, prices are still going up. (of course, it may also be partly that these things are getting harder to find on the market).
The other lens I just got: Kodak Ektar 203/7.7 for $157.49 USD. It's supposed to be a nice sharp (and light) lens, with sufficient coverage for 5x7.