Stone, I think, in this case, "soft" means that the transition between the grey and transparent parts of the filter is "soft", with a large fade in between. There are some brands that make a few diferent "fades". Cokin has, at least, two diferent fades but, I think Lee and Hitech have some more.
I mean both. It's very important to look and "see", sometimes, the photo is a little piece of the whole scenery. There are some spots I want to shoot, here, very near from where I live, in a range of about 3 miles....however, many of those spots, I'm still waiting for the right time, the right light, the right sky, etc. So, that WW Formula, I think it's my life's story... ;-)
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