Ash I feel your pain, I really do, but it's certainly more than a little unfair to place any blame with the seller of the camera.
Having received numerous items from overseas I can tell you that having the package marked as a gift would have made no difference since gifts are only exempt from VAT upto the value of £34 once that threshold is passed the entire cost of the item is due for VAT and any applicable import duties.
Whilst I have no interest in rubbing salt into your wounds it would be best to take this a harsh learning experience and remember to check up on any taxes, duties or other fees applicable on further purchases.
Still I'm sure once you're out shooting the cost will be soon forgotten.
(Oh and I don't know about you but I find the £13.50 Parcel Force fee more painfull than any duty or tax!)
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