Sanders,
I too was amazed at the level of professional marketing savvy that was used when this work hit the street. The website alone makes it clear that this was not pulled together during a one-night espresso-fueled creative binge. It is very clearly a long term, very well organized and orchestrated effort. That said, I am with you in that I find the deliberate obfuscation that continues to swirl around the proper name for inkjet prints to be both sad and funny. They are what they are. Why try to hide it?
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