Lee
The CEO is watered twice a week so his perspective is a little potty.
Lee
The CEO is watered twice a week so his perspective is a little potty.
Yeah I think that the logo is too safe.. dead bland from another designers perspective. The pity is that the old logo has so much 'good will' behind it. That is a large amount of collective memory of pictures, good and bad, attached to the logo. I have pretty good memories of kodak slide (especially kodachrome), I associate the warm bias of kodak films with this logo. Now I'll associate the new logo with their really crappy quality digital cameras.... bleh. Smells almost like the beginning of the end for a certain company.....
Cheers.
Opinions on blandness aside, the new logo looks weak or out of balance on the right hand side. IMO, there's a huge amount of history and design expertise behind good typefaces, and this one isn't destined for greatness or longevity.
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