I was recently contacted by a local businessman who expressed interest in using some of my images for his company's website, newsletter, and trade show banners. We are meeting next week to discuss this matter, and at that time I need to have some idea what to charge for providing him with the relevant images (no film, just CDs with digital files). This individual has a reputation as an honest businessman, and he was very clear that he has no intention of using the files for anything other than the aforementioned purposes. He also volunteered to promote me by providing my name and contact information when using the photos in each of these venues.
I am delighted to have this opportunity but I have absolutely no idea how much to charge for this sort of thing. I am just starting out in the business of selling my work and I do not want to price myself out of what could be a good business and marketing opportunity. A few questions that come to mind are: (a) how much to charge per image, (b) should the price vary according to the manner of usage or the size of the digital file, and (c) do I need a formal contract to ensure that my images will only be used for the agreed-upon purposes and not used to make prints or provided to any third parties?
I would be grateful for any advice about how to proceed, particularly with regard to pricing. Thank you!