I started with the prints, not the negatives. Quality on the web isn't good enough IMHO to justify starting out with the negative and then having to do all the dodging, burning, etc. that was done to make the print. This assumes of course that you already have the prints. I used 500 ppi for the longest side of each image and let the short side fall wherever it fell so that the total file size varied a little but not a whole lot. On most monitors this produces a relatively small image but brings the image up quickly. IMHO if an image downloads very slowly people are too impatient to wait around, they'll just move on to another site.
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