Originally Posted by
Jim Galli
Hello Will!
Early on I framed a large show for the Nevada State Library in Carson City and it's popularity was such that when it was time to take it down there, the State Railroad Museum asked if they could have it for an equal time. The theme was Industrial Archeology and it was partly medium format Velvia and part large format black and white.
This all within just a few years, less than 10 serious in the hobby. I figured I was launched. But then like you, it dawned on me that I had spent a ton of money and personal effort for zero sales. Everybody loved the show. Nobody wanted the pictures, and my prices are err on the low side.
My brother in law owned a gas station when we were very young bucks. He'd get too busy on some Saturdays and beg me to come over and do the oil changes. He knew I was bright enough not to cross thread the oil pan plugs and that I would reliably tighten the oil filters. The first time I did it he offered me $5 bucks an hour. I told him that I would preserve my dignity by working for free.
I feel the pictures are similar. I know what the true intrinsic value is. And since I can't seem to get 10 cents on the dollar, I prefer to maintain my dignity by giving them away. I buy mat board in bulk and cut it myself. I buy decent frames at yard sales. If someone sees a picture and is ga ga over it, I tell them to take it home and enjoy it.
But ultimately after years of that, the wind has kind of gone out of the sails. I confess that these days for 98% of the images, a scan on the epson and a view on a screen seems to be as far as it goes. Sometimes I'll spit out a print on the Epson just to tape it on the wall and see how well it wears on me over a bit of time. Shame. But the fact that the work isn't valued or appreciated does have a long term effect.
I have other goals to accomplish. I don't have the tenacity of an Imogen Cunningham or Ansel Adams so that when I'm 92, the money starts to roll in.
Last week I was in Oregon and I built a dining room table that my middle daughter envisioned. Iron age industrial legs. A 4X8 center beam. I welded the platform and built the cedar top. I'll admit that creative process was just about as satisfying as the pictures have been. A legacy.
But why do I keep all the stuff? And I've got quite a collection of it. I think I enjoy the potential. If I wanted to I could be an "important" photographic artist. I just have to huckster the pics daily and live into my 90's. Or not.
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