I refer to mine as "digital prints". I think that's enough information for the typical customer and those that need more information will ask.
I have no problem with "ink jet print" but I fear that most customers hearing that term can only relate to the line-up of $60 ink jet printers at CompUsa. Most people have never seen a pretty new pro level Ultrachrome printer and have no clue what a custom profile is.
There are also people, including at least a few on this board, who have no clue about ink jets prints. They think because they have seen 1 print fade when placed in direct sublight that the entire class of prints have the same properties. They do not take the time to consider the permutations of ink and paper and what that might mean to lengevity. Their blanket negative statements help give "ink jet print" an undeserved bad name.
There's another class of people (who most likely won't but a print anyway) who have comments like "that's a great photogrpah but why should I pay $xxx when I could just take the picture myself". When those people hear "ink jet" that just reinforces the misconception. In the end it really doesn't matter but it still bugs me.