There are 3 issues here.
1) Even though it is supposed to reflect only 18% of the light that strikes it, its surface not perfectly matte: it is a little shiney, and so it has hot-spots and dark spots when the light is specular. Under soft light, the surface of the card reflects 18% of what strikes it, all across the card, no matter how it is oriented to the source.
2) No matter how much light there is, it merely reflects a percentage of it. If we double the light, the card will still reflect only 18%.
3) The eye and film do not repond in a linear manner to light. That is why we consider 36% as "middle" grey, even though common sense might suggest that it be 50%. Perhaps someone with a better grasp of the physics and densitometry can explain it. I presume it is a logorithmic function of some kind.
Bookmarks