I'd assume that anything merely rated in Watts was not intended for applications where amount and quality of the light is critical - and probably will have correspondingly irregular illumination. Regular illumination is the key point for which I'd look in a enlarger lamp - original lamps used a opalescent white coating, at the loss of 70-80% of their light output. While substitutes won't be quite as good if you have a enlarger for which no opalescent bulbs are made any more, they'd be better as good as possible. We don't have quite the same issues over here (there still is a maker of proper enlarger lamps in Germany, within the 150-250W power range my enlargers take), but if I had, I'd settle for something fit for theatrical or showroom spotlight use rather than bulbs not made for any kind of optical system at all...
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