It seems to me there are two primary approaches one can take when viewing a photograph:
1. React to what you perceive. (White's "photograph-as-mirror" idea.) If you see beauty, then for you the photograph is beautiful; if you see irony, then for you the photograph is ironic; if you see no meaning then for you the photograph is meaningless.
2. Try to determine what the photographer had in mind when he or she made the exposure. This approach feels like a guessing game, and one that ultimately may have no correct answer if, as Paul has pointed out, authorial intent is a moving target.
Number one assumes a photograph will be a reflection of the viewer's mind, while number two assumes a photograph will be a reflection of the photographer's mind. I suppose all photographs are both, but the photographer who expects viewers to successfully guess his or her intent is in for a lifetime of disappointment.
As Minor White put it: "The mental image in a viewer's mind is more important than the photograph itself."
Jonathan
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