" finding evidence of large format at the NY show was like finding a needle in a haystack"

Well we had 9' of showcase with Linhof and Wista in it out of 40 linear feet of booth space. Add another 3' of showcase for Rodenstock large format lenses brings our direct large format exposure up to 12 feet out of 40 linear feet.

Too bad you didn't seem to see it. It was in the booth with the very large picture of a Linhof TK and the very large picture of the Rodenstock lenss on the back wall and the Linhof, Rodenstock and Wista names on the end wall.