Off topic drift. You and I have posted about not correcting others' language, but I'll jump in this time because you'll probably not be annoyed and everyone might learn something.
Medium is singular. Media is plural. Therefore, in this case, appropriate construction would be "The social media confuse me."
Same situation with data. Datum is singular. Data is plural. Therefore, "the datum is" or "the data are" would be correct phrases. Not "the data is."
Now back to our primary curmudgeonly discussion.
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