Having immersed myself in images for 6 hours yesterday, I feel compelled to post some of my impressions from the annual AIPAD (Assoc. of Int'l Photographic Art Dealers) show at the Park Ave. Armory in New York. Hopefully at least some of you will not find this boring or trite.
First, for those of you with access to Manhattan, I can't recommend the show too highly. At least 100 dealers were represented, what is amazing is the breadth of photography covered. I don't know if there was a single photograph I have seen in any anthology or history of photography book that wasn't there, often in multiple prints. Are you interested in the "alternative processes" of the beginnings of photography in the mid-to-late 1800s? Yes, the works by Fox Talbot, Baldus, Le Gray, etc. are all there, in their albumined and salted glory. Any of the 20th century classics, say Adams, Strand, Penn, Edward Weston or slightly lesser classics like Caponigro, Clift, Brett Weston, etc. you would like to see? They are all there. Is Contemporary your thing? I'm less fluent with the current names, but if 60" x 80" color ink-jet is your thing, please come and feast! I don't think there is a single museum collection in the world which can match AIPAD. And this isn't just gushing, I've attended 7 or 8 of these over the past 12 years or so, and always come away with the same feeling.
The next major impression I had was that not one contemporary photographer produces prints in the range 8x10 through 16x20, and certainly not in silver. Everything new is color, is huge, and is produced as "objects" in a variety of sizes to fit different price ranges! As good marketers, the galleries exhibited the largest size on their display walls, "the better to get your attention with." Then if you were interested in an image and asked, you were given a range of sizes to fit different wallets and different-sized walls. I was really taken with, to name one contemporary photographer, Steven Wilkes. He has replaced Cartier-Bresson's "moment" with a photograph as a "dawn-to-dusk event:" he photographs a scene for 12 hours (i.e. many, many individual digital stills) and then uses Photoshop to magically combine a few, covering the period from sun-rise to dark, into a single seamless photograph, where the lighting on one margin is morning, and on the other margin, evening. I could have had any one of these in at least three sizes, with prices to match. To select two large-format examples (meaning format of the taking camera, not the print!) two photographers I had never heard of, Tetsugo Hyakutake and Daniel Lobdell were represented by huge panoramics, created by stitching together enlarged 4x5 negative scans; incredible detail, the photos could absorb you, but you also need a conference-room wall, or a lobby, to hang them.
Lastly (so as to not write a book!) pricing. The more famous works easily carried 5-figure price tags, the least expensive started around $3,500. It wasn't only the framed works hanging on display. Each dealer had one or more "flip boxes" for lack of a better name, bins in which mounted, matted, and enclosed in plastic sleeves prints were placed vertically, so you could "flip" through them in sequence. One might think that the "major" works were hung, and the less expensive in the bins. Well ... I found myself "flipping" through Weston's for $30,000, Adams's and Strand's and so on, at similar prices, as if I was at a street art fair rummaging through the display boxes. I watched as one woman extracted a gorgeous copy of Strand's "White Fence" (I believe I groaned, at seeing another of my favorites "in person") and she told me that she was calling her husband to come to the show after work, she was thinking of buying it (again, 5-figures) but needed his concurrence, since they collected together. The combined value of the posted prices in any one bin was an absurd number, let alone the total value of all prints in the show.
Which for me opened the whole issue of pricing art. We are well beyond the question of whether photographs are art. But how do you value a print? One dealer mentioned that there were about 1000 copies of Ansel Adams' "Moonrise" in existence. When there are 1000 copies, is each worth five figures? How do you value Steichen's "Steerage" when I saw at least two copies for sale, and know of several in museums? Forget about modern ink-jet prints, where once you have the file, you can print as many perfect copies as you want? (Steven Wilkes, whom I mentioned earlier, and actually spoke to at the show, offers to replace any of his prints you buy if you damage it; on one hand this is showing concern for your $12,000 purchase, but on the other hand underlines the "non-uniqueness" of the image; I got into this discussion with a question about archival permanence.) Or to make things personal, I really loved four photographs which I would have loved to hang on my wall. One was the Strand I mentioned, but it was way out of my price range. The second was "Cannery Buildings, Monterey, 1939" by Alma Lavenson ( a lesser-known member of the 1913 Armory show, and part of the Cunningham, Weston, Adams, Strand set) for a mere $20,000 (also way out of my range), and the two which were "almost feasible, if I don't pay for my daughter's grad school", William Clift's "White House Ruins, Canyon de Chelley" for only $7500, and one from Paul Caponigro's "Stone Henge" portfolio for $5000. But how do you know that the prints are worth that number, and not half that number, or maybe twice that amount? With one-of-a-kind works, the question remains, but is somehow less complicated; with photographs and their multiple copies (especially since both Paul Caponigro and William Clift are still alive and printing, as far as I know) it seems a daunting question. Of course, having a hard time parting with money, I went home without either, but keep wondering...
Well, for anyone who has read this far, "thanks," and if you get a chance, the show runs through Sunday (April 7th).
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