Bleach tends to run and it would be difficult to isolate the man from the background with bleach (or to mask off one or the other so precisely). It also would have been next to impossible to dodge or burn without some of it creeping into the man or vice versa. My guess is that this wasn't something the photographer went to any great lengths to do, I think it's just the way the photograph turned out given the conditions under which the photograph was made whatever exactly they were.
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