what a beauty

http://www.alpa.ch/en/press/new.html
http://www.alpa.ch/en/products/pictures/_l/ALPA_ApoSwitar_002.jpg
http://www.alpa.ch/en/products/pictures/_l/ALPA_ApoSwitar_001.jpg

Maybe its me but I get a 'wrong page' notification out of your first link and a picture of a lens I've never heard of in your second link. So who makes it?

It's actually 3 links.

http://www.alpa.ch/en/press/new.html

http://www.alpa.ch/en/products/pictures/_l/ALPA_ApoSwitar_002.jpg

and

http://www.alpa.ch/en/products/pictures/_l/ALPA_ApoSwitar_001.jpg

The typography on the lens looks like Schneider. They've done this before with the 48 Apo-Helvetar.

But what a price!

I have used the Apo-Helvetar for a year now, and its perfect.have a look at http://www.alpa.ch/en/galleries/artist/artist.html
It is originally a Schneider Apo.Digitar 47/5,6 that is being handselected and especially adjusted - and then engraved Alpa...
The same thing with the new Apo-Switar - I dont know the price yet.....but it will be a lot !!

Just the ticket for a "normal" lens with your Leaf Aptus 75 ($29K).

That's funny Martin, I've always thought that the 48/5.6 Apo Helvetar was just a rebadged 47/5.6 SA.