You picked up on the hopefulness built into that statement about "the audience it deserves."
I suppose I think that in general, people deserve better art than what they've been taught to ask for. But that's a whole other can of worms.
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That is a valid distinction. I'm mostly addressing popularity. I know that isn't the best metric for "best" but I think it is a valid measure for comparison purposes. I'm glad you verbalized that distinction... it is an important distinction but I'm not convinced that those two metrics are truly orthogonal.